FIFA 10 UK XBox 360

On the heels of winning 25 international gaming awards with FIFA 09, the top-selling football franchise from EA SPORTS is surpassed with FIFA 10. Responding to consumer feedback from more than 275 million online games played, FIFA 10 refines an already potent game engine, focusing on what matter most to fans.

On the pitch, critical gameplay fundamentals have been enhanced to ensure that FIFA 10 mirrors real-world football, providing more sophisticated ball control, and physical interaction. On attack, players now analyze space more effectively, curve their runs in an attempt to stay onside, create passing lanes naturally, and drive for more variety in attacking options. On defense, new concepts like position priority enable defenders to multitask so dangerous spaces left open by teammates out of position are covered. Plus, slide tackle targeting, press marking, and better urgency clearance logic provide new options that make defending a tactical skill in FIFA 10.

Three new innovations change the player control experience in FIFA 10. The first-ever true 360° dribbling system gives players finer control of the ball, enabling them to find spaces between defenders that previously were not possible. Using an all-new animation technology, skilled dribblers now have the ability to face the defender and use highly responsive lateral dribbling to skip past him. An innovative concept called Freedom in Physical Play enables players to perform wider dribble touches and new collision sharing creates a varied, less predictable, and extended fight for possession between the dribbler and a defender.

A deeper iteration of the ever-popular Manager Mode features more than 50 major improvements, including new match realism, ultra-realistic player transfers based on multiple decision points, and true-to-life player growth curves.

New game modes, and innovations to popular features like Be A Pro, will be revealed in the upcoming months.

Last year's game topped the league and now the all-new FIFA 10 is looking to defend its title as the number one football action game. More realistic than ever, this latest sequel has greatly improved artificial intelligence, ball physics and graphics.

Brand new this year is the 360 degree dribbling system, giving you the most precise control ever. There are also changes to how the defensive line is formed, as well as improvements to crosses, freekicks and goalkeepers (who can now receive red cards).

Naturally the game retains its hugely successful on and offline multiplayer modes, with new options and better stability for online play. The manager mode has also seen a massive update to make it just as deep and complex as the main game. With all these new features and more EA Sports are betting on FIFA remaining the champions for a long time to come.

Key Features

* Leagues better: The world's most successful football sim gets even better with improvements across the board, including physics, controls and multiplayer options.
* Dynamic dribble: New 360 degree dribbling control system allows for pixel perfect control of the ball at all times
* Football focus: Newly improved artificial intelligence ensures teammates and opponents always move with a purpose and stay focused on the ball at all times
* Beautiful game: Massively improved graphics, including better player likenesses, new crowd animations and new rain and snow effects that really affect the gameplay.
* Master manager: Greatly expanded manager mode, with a revamped experience point system and staff upgrades, a new interface and the chance to edit kit numbers.